Brooklyn · Working Worldwide

Moses
Okonkwo

Brand & visual designer for founders and culture-first studios.

Portrait of Moses Okonkwo
BRAND · VISUAL · ART DIRECTION ·
9Years designing
60+Brands shipped
3Industry awards
100%Referral-booked
About me

Design with a point of view — and a straight face when it counts.

I started in a print shop mixing inks by hand, which is a fancy way of saying I learned early that details are the whole job. These days I help brands find the version of themselves that's confident enough to be simple.

My work sits at the seam of strategy and craft: a logo that means something, a color system that holds up on a billboard and a phone, a voice that sounds like a real human wrote it.

I care about the thing that ships, not the thing that wins a deck. Every brand I take on gets the same promise: it will look like itself, and it will hold up long after the launch buzz fades.

When I'm not designing, I'm collecting vintage matchbooks and losing at chess in the park — both, it turns out, are exercises in good marks.

Selected work

A few things I'm proud of.

Brand Identity · F&B

Rye & Ember — a bakery that looks as warm as it smells

Logo · Type

Meridian Coffee

Campaign

Northbound Outdoors

Packaging

Halo Skincare

Rebrand · Tech

Kindling

Editorial

Overprint Quarterly

What I do

Skillsets.

Brand Identity

Logo & MarkType SystemsColorGuidelines

Art Direction

CampaignsPhotographySocialMotion

Packaging & Print

PackagingEditorialProductionSignage
In a previous life

The road here.

2021 — Present

Founder & Lead Designer

Studio Okonkwo · Independent

Run a solo studio serving founders and small teams — from naming and identity through launch. Booked out three months ahead, mostly by referral.

2018 — 2021

Senior Brand Designer

Field & Fable · Creative agency

Led identity work for a dozen consumer brands. Shipped two rebrands that doubled clients' social engagement and won a regional design award.

2015 — 2018

Designer

Overprint Press · Studio

Cut my teeth on packaging and editorial. Learned production the hard way — on press, at 2am, with a client watching.

Kind words

What clients say.

"

Moses gave us a brand we grew into. Two years later it still feels right — that never happens.

RA
Renee AlvarezFounder, Rye & Ember
"

He translated a messy pitch deck into an identity investors actually remembered. Worth every penny.

DP
Dev PatelCEO, Kindling
Let's talk

Got something worth making?

I take on a handful of projects at a time so each one gets the attention it deserves. Tell me what you're building.

Email me